Tag: qualtrics surveys embedded data filters custom reporting

Pass data to a Qualtrics survey and display it in the survey and reports

Qualtrics is an online survey application with many capabilities that aren’t obvious at first glance. I’m currently using Qualtrics to create a feedback form that will be used in several hundred learning modules. This form needs to recognize from which learning module it’s being accessed, and it should determine the author of the module and email them a copy of the user’s feedback.

Qualtrics has a feature called “embedded data” which allows you to pass any arbitrary arguments in the link to the survey. We’ll use this to add metadata to the feedback.

There are three steps:

  1. Set up a link to the survey that passes “Embedded Data” values
  2. Set up the survey to access the Embedded Data
  3. Do something with the Embedded Data
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